This post is in continuation my previous post here.
1.
Identify the company: Figure out the
vertical/domain/technology. Based on this shortlist I use the database to get
the names of company
2.
Identify the person: I use Linked-in premium to
figure out the persons who meet my criteria for reach out.
3.
Identify the contact ID: Here is where Steps 3
& 4 of previous post come handy. And
as mentioned earlier these days I prefer step 5 (refer previous post) which
gives results in a jiffy
4.
Reach out on Mail: Use the email campaign execution
tool to write to them
5.
Follow-ups: Follow-ups are necessary and not an
options. The mode of follow-up depends on the industry/target audience.
Sometimes it is emails and in other cases it is telephonic. Here’s where Skype
credits come handy.
6.
Schedule a Intro call: Ask for a mutually
convenient date/time for an intro call and schedule a conference event using
Goto Meeting
7.
Maintain History: From my experience I realized
sales happen to you over a period of time. You might forget the prospects but
they remember you and reach out. At that time, past recorded history from CRM
tools come handy.
Happy Selling!!
No comments:
Post a Comment