I recently finished the
book “The Power of Habits” by Charles Dhigg. You can read my review here (http://www.amazon.com/review/R25DJDTI7RGZO4
). One aspect which the author touches is about the Civil Liberties movement in
USA in the 60s. He impresses that the situation was made perfectly, giving the
right ingredients for a successful movement. Any movement has three ingredients:
1. Trigger
Event
2. Build
on the social ties to gain critical mass
3. Slowly
induce new habits/routines which replace the old ones and make the movement
come to full-life
Initiation Stage: A trigger event is something which incites the
fire. While there can be multiple events which seem like a trigger, there can
be one good event which invokes the step-2. It is hard to predict the trigger
event.
Growth Stage: Once this trigger happens, the second step is
building on the “victim’s” close social ties. (Victim is a loosely used word
here and indicates any person who is a part of the movement). His social ties, immediate friends and
family, expanded network who are willing to vouch for this person. These
individuals stand as the pillars of the movement. They bring the multiplier
effect in the initial days by doing the ground-work. By this ground work, they
gather some more steam, in terms of weak-ties of social network. Through these
weak ties which generally influence through peer-pressure or general societal principles
which are considered virtuous or good or guiding influencers who press upon
participation in the movement for stand it takes on the cause, all bring the
bigger multiplier effect into picture. Hence a leader of the movement should
actually have good social stature in his network and be able to influence the
close-ties. While the cause will ensure influencing on the weak-ties. In most
cases the victim and the leader will be different individuals. This is because
a victim not necessarily will have an optimal social standing. Then in that
case the leader (who emerges as the prime-pillar of standing) will take over
the movement on his shoulders. He is responsible for the close-ties and
weaker-ties influences.
Sustenance Stage: Now the next and the most long-driven part is the
Induction of new routines/habits. This is where a successful leader stands. Through
his influence or speeches or live-as-an-example, he induces the masses to do
what is needed to sustain the movement. Sometimes these new acts may directly
support the cause or sometimes they might become figurative for supporting the
cause. This sustenance is what differentiates a successful movement from an
unsuccessful one. This sustenance should exist till the actual change occurs or
till thoughts of change has been sowed in the other party. It should not fizzle
too early or not drag too late. The skill of the Leader lies in making him an
acceptable leader, devising and giving the followers a path-breaking routine,
imbibing these routines into acts of the followers.
When all three of these occur
then the movement will be a successful one.
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