As every other list, each individual has his own
preferences. This is my list of tools which help in aiding sales.
1.
Database: List of companies which use the technology
or which are in domain you are targeting. I hate databases like Hoover’s,
D&B, Zoom Info, which charge a bomb but still vague. For me Builtwith is
the best. True, it just gives the name of the company and not the person
details. But the later is for the other tools to figure out. Sometimes specific
domain data lists like IRCE for ecommerce, tech crunch for funded start-ups are
better.
2. Linked-in Premium: Yes the free will take you
somewhere. But with time breathing on your neck and a big target, you know you
need to chase decisively and big. So cannot manage with limited search options,
limited in-mails and limited transparency into network
3. Email Permutator: This is a freely available
email permutation provider. You can download one here.
4. Rapportive: Firstly this helps me understand the
person: where is he from, his time zone, what’s his education background, what
his work profile. Second I also use this to check which randomly generated
email id is the right email ID. (More in point 4)
5.
Salesloft: This is the newest addition to my
list. This can combine and execute the job of 3 & 4 and give results in a
jiffy.
6. Email Campaign execution tools: A lot of tools
are available, but I prefer lead squared. Lead squared gives a beautiful way of
checking the prospect effectiveness by way of a weighted score.
7.
Track Clicks: I have been using lead-squared to
track the click rates. Again these clicks are tracked and added to score of
prospect effectiveness.
8.
CRM: At small numbers, leads can be managed on
excel. But this will become cumbersome within a week. I like using Zoho CRM.
9.
Skype Credits: If I am calling outside my
geography, calling sometimes might be expensive. Here Skype credits come handy
10.
Conference Bridge: I am comfortable using Go ToMeeting. But I believe webex or any other conference event organizer is fine. If
I am on budget I use a combo of Skype and Join.me
Happy Selling!!
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