Time and again, I get this questions. So thought will create a blog post around it.
Marketing is a “Pull”. It helps in reaching out to prospects, showcasing the product/service, capturing his attention and bringing him to an Interaction Point (Outlet, Incoming Inquiry platform including website, call center, email). Some alternate goals of marketing include brand awareness, increasing brand/product recognition, educating the customer of the new product/service.
Sales is a “Push”. The Sales function starts when the prospect comes to an interaction point. The prospect can come either from Marketing or by a Sales person digging out a hidden prospect (through networking, references, cold-calling). Sales functions include: understanding the customer needs, mapping the product/service features to his needs, agree on format of delivery, timeline and price, close deal by signing agreement or getting Work Order. Sometimes additional functions might include: keeping customer in good humor post sale (for references/positive feedback), seeking references/feedback, ensuring delivery of goods/services in agreed terms, payment collections.
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