So goes a popular tenet in the sales circles. While misinterpretations can be many, I like to view it only from the positive perspective which it was meant to be viewed. :)
The day people try to push something very hard, then it is transactional. It will be one off thing, which will not sustain long relationship. And being a sales person, your clients are for relationships for long term, multiple selling and not transactions. So it is better to get in customer's shoes and view things as he wants and advise him as he needs. That is a better way to build ever-lasting relationships than doing one transaction.
The day people try to push something very hard, then it is transactional. It will be one off thing, which will not sustain long relationship. And being a sales person, your clients are for relationships for long term, multiple selling and not transactions. So it is better to get in customer's shoes and view things as he wants and advise him as he needs. That is a better way to build ever-lasting relationships than doing one transaction.
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